Georgia Alice is a womenswear label dedicated to creating cool, classic, and androgynous luxe pieces, naming itself as the “go-to wardrobe for the ‘it girl’.”
Seems like they took the it girl image pretty seriously, casting an Alexa Chung type model to front their Battenberg AW14 lookbook. Don’t worry. She’s gorgeous in her own right.
The collection borders between womenswear and menwear, playing with proportions, layering and varying textures. Battenberg refers to the name of a town in Germany. It also refers to the name of a sponge cake from the United Kingdom. We’re betting Georgia Alice was going for more of an urban Berlin vibe though. Sorry cake lovers.
While we’re lusting after classic pieces like the longline grey coat and black jogger pants, the pastel pink cami and denim crop top have surprisingly caught our eye. And let’s not forget the wide brimmed denim hats. Primary school memories!