If you’ve spent time on any fashion website during the last five years – which is pretty likely – then you have encountered Julia Sarr-Jamois.

Words by

Sinead Stubbins

The 25-year-old is street style personified; a master of mixing high and low, bright and bold in a way that’s so organic that it’s clear that there’s no one in the background cultivating a blog-worthy look. Julia is the real deal.

When she’s not hanging out at every fashion week in Europe and giving everyone sneaker envy, the former U.K Fashion Editor of Wonderland freelances for i-D and pop magazine. Ahead of her ‘New Icons of Fashion’ campaign with THE ICONIC, we chatted to the London-based stylist and model about the power of the internet and the street style revolution.

On her earliest fashion memory…

Probably my obsession with trainers at the age of 10, I wanted new ones every week.

On giving up modelling to become a stylist…

I always modelled on the side during my internships when I first started out, so it was not really a career change, as it was always an extra thing I did.

On starting her editorial career at Wonderland

I loved working at Wonderland, it was a bit daunting as taking the step from an assistant to an editor is a big deal, but I worked with a lovely supportive team and I learned so much from being there.

On moving on to work at i-D

I started my career at i-D, so it was really like coming home for me, it has been and always will be my favourite magazine, I am a genuine mega fan. It is super exciting time to be part of the team as i-D is growing so much, with both the magazine and online.

On naysayers who said she was too young to be a fashion editor…

I think the main thing is confidence that is the key, you have to believe in your work and always strive to do better.

On living up to the hype of a global street style icon…

No I really don’t see myself like that at all, I just wear what I feel like!

On the items of clothing she can’t live without…

Jeans and grey sweaters! I have an abundance of both.

On the street style phenomenon…

I don’t think it is more influential than the runways, I just think it’s a nice way to show to show clothes in the real world.

On who she would love to stlye…

I love Devon Aoki, she is one of my all time faves, would be great to work on a story with her.

On the celebrity style she envies…

I love Rihanna, she just looks like she has so much fun!

On developing your own personal style…

The most important thing is to wear what you feel like. I don’t think you should follow rules.

Julia Sarr-Jamois  is dressed by River Island from THE ICONIC

Leave a comment


As a part of the ninth annual Paris to Provence festival.
From the rawness of heartbreak, to a place of renewed strength.
On NYC, Panorama Music Festival and Brazillian poetry.
On music, long-distance relationships and supporting local talent.
A glimmering record full of love and heartbreak.
Our chat with the street style photographer.
The third title from Giuseppe Santamaria.
Home hangs with Emma and Alice.
We hang at home with the two best friends.
No fashion week should be without a good hair director.
Talkin nail polish, EPs and the possibility of a Killing Heidi Reunion.
A little West Coast act doing big things.
Inspired by the not-so-nice stuff about being a woman.
Meet the label prioritising social responsibility.
And other handy job application tips.
An in-depth look at the woman behind the label.
We get to know one of Melbourne's busiest musicians.
What it’s really like growing up in a cosmetics empire.
Talking M&M’s in ice-cream and Skittles in vodka.
The fash-pack have serious style stamina.
Sydney sidewalks burst with bright patterns and bold silhouettes
The street style in Sydney is fierce.
The newest Melbourne cool kid steeze.
The best part of fashion week.
Comfortingly few muscle tees.
Fascinated and a little intrigued, we quizzed the duo behind the Spanish label.
Mim and Liv NERVO have taken the world by storm.
Melbourne's fun new jewellery label tells us what's up.
Because pun-derpants are the best idea.
Because we've all been really confused.
Taylor Swift tells ASOS Magazine the life lessons she’s learnt.
Nostalgia for the ‘80s and an appreciation of Aussie culture— Client Liaison evoke a corporate narrative, to the point where I...
The future of fashion. Literally.
Bonjour! So Frenchy So Chic is back for 2015.
The higher the hair, the closer to god!
Libertine-Libertine in their new collection give the term 'laid-back' a whole new (and oh-so thoughtful) meaning
For lovers of luxe lingerie, there's no going past Agent Provocateur.
Bioderma Créaline, aka liquid gold, is this month's must-have product.
It's a cliché, but there's a reason all those books are written about the majesty of French women - they really are the...
We hit up Joey and Rob from ELEVEN Australia for some insider tips, nifty tricks and picked their brains on how they made it in...
When you hear the words ‘Swedish folk music’ the first image that jumps to mind is probably men in tiny green overalls yodelling...
We chatted to Kelis about her line of sauces, the Kelis food truck at SXSW, what she loves most about fashion and of course her...
French label Chloé looked to the guy who redefined architecture for inspiration for their Resort 2015 collection. The result is a...
LA born BANKS has been capturing global attention. We caught up with her to chat songwriting, messages from the universe, and why...
We chat to Lily Allen ahead of her Australia tour Splendour in the Grass headline appearance
Stevie Dance’s story is pretty much a fashion industry fairytale.
Does authentic street style even exist anymore?
Desert Designs might just be the most inter­est­ing design col­lab­o­ra­tion going around.