Forget sterling silver. When making jewellery, Joshua Hall’s metal of choice is stainless steel. Favouring the metal for its quality, durability and sustainability, the label has departed from a long history of using sterling silver in favour of the more durable and versatile metal.
After building its reputation through a variety of online retailers, the label rebranded, striking the balance between the customers needs and its desired direction.
The result is a graphic collection of men’s and women’s jewellery that merges an edgy aesthetic with simple clean cuts. There’s plenty more in the works, including a septum ring, oversized geometric earrings and an upcoming SS15 campaign featuring a live tree python.