Cher, Willow Smith and others to be the new faces of Marc Jacobs

Um, amazing.

So it was about a week ago when it spilled that Cher was to be the face of the new Marc Jacobs campaign. That was exciting news. We <3 Cher.

But overnight, Marc Jacobs dropped a bomb via Instagram. The forthcoming campaign is also set to feature a whole lot more personalities that fall outside the window of a typical ‘model’. Um. Amazing.

First up is Willow Smith. Under a picture of the girl looking like some unearthly Gothic Victorian princess, Jacobs captioned:

“Over the years we have photographed an incredibly diverse and exceptional group of talented friends and individuals who I greatly admire: Victoria Beckham, Jamie Bochert, Jarvis Cocker, Sofia Coppola, Miley Cyrus, Dakota Fanning, William Eggleston, Jessica Lange, Jennifer Jason Leigh, Stephen Malkmus, Samantha Morton, Kate Moss, Charlotte Rampling, Winona Ryder, Stephanie Seymour, Cindy Sherman, Michael Stipe, and Rufus Wainwright, just to name a few. Beauty, style and talent know no age. It is those individuals whose creativity, unique vision, and voice inspire all of us here to create and express ourselves through our medium: fashion.

Photographed by David Sims, this season’s ads feature friends, each of whom evoke a sense of intrigue and inspiration and collectively provoke a true consideration for individuality.