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SABA celebrates ’50 years modern’ with a quality line-up

Nailing Australian design for decades.

SABA. It’s honest, practical, clever and understated, and it’s the brand that taught Melbourne to wear black (we thank them for that). 

Reaching the incredible milestone of 50 years running, SABA has decided it’s time to celebrate. 

To kick off, the label has launched its 50 Years Modern campaign, with six of the finest and most interesting Australian ambassadors. The campaign includes sculptor Dion Horstmans, furniture designer Henry Wilson, film producer Lorin Askill, model and poet Emma Balfour, director and actress Robyn Nevin, and model and experiential singer Rachel Rutt. Talk about an impressive cast.

And this campaign is only the beginning. SABA has a year-long schedule of (seriously well deserved) celebrations ahead. 

Big congrats guys.

www.saba.com.au

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