17 Sundays has been itching to launch its collection Pretty Vacant since the day they started designing.
Exploring chic comfort, modern denim, bespoke knitwear, edgy textiles and the dichotomy of luxe casual, the brand is all about what’s new and present.
Designed in collaboration with a local Australian factory using luxury hardware and international weaves, 17 Sundays is proud to launch their denim capsule collection and knitwear pieces for plus sizes included. To celebrate, the brand called upon photographer Lily Cummings to capture renowned Australian model Sophie Sheppard. The result? A campaign oozing utter hotness.