If nothing else, The 5th knows how to build hype.
After updating its business model to include a permanent online store, the brand introduced monthly limited edition releases, dropping on the fifth of every month. The first release sold out in just 40 minutes.
Now comes the second limited edition model. Say hello to the 5TH LTD #002.
The new style is a step away from what we’ve come to expect from the Melbourne label. An elevated take on previous models, it features a brushed silver stainless steel casing, matte black dial and thick 9mm watch face.
It also boasts the usual perks of The 5th designs, including Japanese quartz movement and a hardened crystal mineral lens.
The limited style is available to snap up here for $199, along with the rest of the brand’s permanent line.