A more thoughtful approach.

Words by

Veronica Stanford

Acne Studios is giving its current denim offering an overhaul.

The brand has announced that a new, permanent denim line is going to replace all existing Acne Studios denim as of today.

The Blå Konst collection, which translates to blue art, will see six core styles for men and women – straight, skinny and loose-fitting. They'll stay in rotation and be a constant for every season going forward. The line also features a reimagined denim jackets, shorts and skirts.

Acne Studios will then release seasonal denim drops in parallel with its fashion collections, and designs will change based on creative director Jonny Johansson’s inspiration.

The first collection draws on the Swedish landscape. You can view it in full here.


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