15/06/2016
Is also opening a concept store in Pacific Fair.

Words by

Veronica Stanford

adidas has just added a new style to the ever-growing Superstar collection.

The premium edition of the Superstar 80s for women sees the classic get a luxe update. The sneaker features a sliced nubuck upper finished with an embossed snakeskin print. 

Dropping on Thursday, the sneakers will be released in celebration of adidas’ first Queensland Neighbourhood concept store in Pacific Fair.

After already launching in London, Shanghai and Berlin, the Neighbourhood concept stores aim to capture the energy of the streets and form cultural epicentres. 

The Pacific Fair store will showcase the new adidas Originals Classic ICONS campaign, which celebrates the most popular three-stripe silhouettes (including the Stan Smith and Superstar).

You can also expect an exhibit of images on display, as snapped by local music photographer Savannah van der Niet. The shots feature some of our best Australian musicians, including Banoffee and Tame Impala, sporting their fave adidas pieces.

The Pacific Fair store will open on Thursday June 16 at 9am.

adidas.com.au

Leave a comment

Related

Possibly better than the Fenty creepers.
With snakeskin accents, no less.
A beautiful, breathable lil hug for your feet.
The most significant partnership between a non-athlete and an athletic brand.
Hold on to your rumble pack.
So comfy they're calling it "the T-shirt for your feet."
NO SLOW MOVENTS, NO FAST MOVEMENTS, NO SEXY POSING
The future of sneakers is looking very sustainable.
Soft light, bed hair, relaxed fits.
Ft. adidas, Stella McCartney, Calvin Klein Performance, Rick Owens, Maison Martin Margiela.
A sneaker-wearing, bubblegum-toned, fun-filled shoot to get you through the week.
A mash-up of iconic styles hits stores this spring.
Because "fashion shouldn't be exclusive"...
Puma is playing with the big boys (or should we say girls) this year.
The two pair up again to bring you more sick sneakers.
PUMA are taking us back to 1985.
Designer sportswear priced at a penny.
This is going to be big.
adidas Originals 2014 Fall/Winter Lookbook
It's a tennis shoe that looks like a tennis ball, huh huh?
Yet another drop for our wishlist.
The full collection has arrived.
PUMA brings back the '90s classic
The two American mainstays join forces once again.
MYFRIDAYSTYLES has sneakers and tees to instantly lift your street cred.
The New Balance 740 has been given some LA flavour.
PUMA’s got the Midas touch. Refashioning its iconic King football boot for the street, the now-named Avanti has been released....
A collaboration within a collaboration within a collaboration.
Afew has teamed up with Kangaroos Coil R-1 for a new retro runner crafted in a mouthwatering peanut butter-like wax.
Converse and Missoni have collaborated again to create a match made in sneaker heaven
A few months ago we gushed about the flower-laden Thierry Boutemy for Opening Ceremony collection and now another one of our...
adidas Originals have re-released a sneaker that's giving us some real The Royal Tenenbaums vibes today.
Belinda Carlisle was right – heaven IS a place on earth.
American sportswear label Saucony have released a candy-coloured collection of sneakers, aptly named the Cavity pack.
Nike Roshe Run Premium Jacquard iD sneakers are the shoes you've been dreaming of.
Jeremy Scott struts his stuff again for adidas Originals fall/winter 2014 collection.
The environmentally conscious UK designer once again collaborates with adidas for an innovative collection that's all about...
Only brands who have a rich history in the streetwear scene can inspire the kind of nostalgia that Nike does.
After infiltrating New York and London Fashion Weeks, the Star Wars fashion fandom continues with Vans.
adidas have launched their ss14 collection and it's all about designer collaborations