adidas is adding a glow-in-the-dark Primeknit to the Ultra Boost range. Because adidas knows we all have that inner child who loves glow-in-the-dark stuff.
This was also (scientifically) proven by the popularity of the glow-in-the-dark-soled Yeezy Boosts, selling out faster than Kanye’s insightful interview on Ellen.
As for the Ultra Boosts, the glow-in-the-dark material has now been woven into adidas’ signature Primeknit – the upper part of the shoe now giving off a luminous green glow in darkness.
In the light, the new Boost is a simple white with contrasting green/grey tones. So it looks pretty slick 24/7.
We tip you’ll be going on a lot more night runs, or hitting the klerbs, or playing 400 per cent more night footsie tournaments in glow-in-the-dark Ultra Boosts.
Their release date is yet to be announced, so keep an eye out for the drop.