Remember the future.

Words by

Tara Smith

In the ultimate '90s throwback, adidas has tapped Kate Moss to front its campaign for the reissued Gazelle sneaker.

A '90s staple in itself, the Gazelle was reintroduced by adidas earlier this month, sporting 53 new colours this time around.

The campaign features an iconic photo of Moss wearing the sneakers from 1993, updated with a variety of photos throughout her career.

It forms a collage of the old and new Moss with one element remaining the same, the sneakers.

adidas enlisted the help of artist Doug Abraham to create the aptly named Remember the Future campaign, which you can watch below.


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