Oh boy.

Words by

Eliza Sholly

If you are a cool man, or know a cool man, today is an exciting day.

Alpha60, the brand for cool people, has announced the arrival of its menswear store.

Traditionally known for womenswear, the brand is reintroducing its men's offering, this time featuring minimalist tees, crew neck sweaters and pants. Tees and sweaters are donned with symbols, ranging from a carnival clown to an abstract geometric pattern. 

These bad boys can be picked up online, or from the new retail space at 195 Brunswick Street, Fitzroy.


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