17/08/2016
Curating the exhibitions, seminars, runways and parties just for you.

Words by

Nikki Escalante

The most wonderful time of the year (aka Melbourne Spring Fashion Week) is just around the corner.

This year, an app has launched to accompany the event, which is obviously super handy for everyone attending.

It works a little like this: A newsfeed tailors content according to your set preferences, from interviews with stylists to fashion news and behind-the-scenes exclusives. It's kinda like a personalised Twitter feed, but with more useful info and less memes.

There’s also an event tab that works in a similar fashion, suggesting events you may be interested in throughout the week. This could be a free seminar, a workshop with some industry peeps or one of the opening runway shows.

An in-built planner makes your day (or week) easy to organise, by mapping out events and ensuring your schedule is totally clash-free.

To celebrate the app's launch, a VIP package is up for grabs. We’re talking front row tickets to Emporium Melbourne's Opening Runway, a $2000 Emporium Melbourne gift voucher and a night's accommodation at Intercontinental Melbourne The Rialto. Download the app before August 22 to go in the draw.

msfw.melbourne.vic.gov.au

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