The power of Bey compels you.

Words by

Anastasia McInerney

So Beyoncé posted this on Instagram a week ago. Like many posts before hers, it features her wearing an Alice McCall dress. But apparently since then, shit has hit the fan for the Australian label. In a good way, of course.

According to Elle, traffic on Alice McCall's website has increased by 80 per cent since the image was posted, with girls worldwide trying to snag a piece of Queen B. Or the Senorita dress, at least.

Alice McCall, of her eponymous label, said on the day it was posted, the dress alone contributed to 25 per cent of that day’s sales.

So record-hitting sales for the brand and 1.5 million likes on a picture of the dress.

But what does this mean for us? Well another Australian designer gaining increased recognition on the global stage and the dress being sold out in pretty much every size. Thanks, Bey. 

With the brand founded in 2004, the label is no newbie on the fashion scene. Alice McCall has been featured at Mercedes-Benz Fashion Week Australia, New York Fashion Week and London Fashion Week.

There are currently over 160 boutiques across 10 countries spanning the United States, Europe and Japan.

According to the website, McCall designs have been spotted on international babes Katy Perry, Kendall and Kylie Jenner, Iggy Azalea, Alexa Chung and Aussies Phoebe Tonkin, Isabelle Cornish, Mimi Elashiry, Sarah Ellen and Nicole Warne.

But apparently, Beyoncé’s got the power. No surprises there.


Leave a comment


Blue skies and sunshine.
For when you're just not ready to delete.
It seriously makes me question the term ‘influencer’.
The 'fashion trend' is dead. Instagram killed it.
Spring, we're ready for you.
It responds to flash photography with an eloquent swear.
Thanks to Bey, Tidal's finally making waves.
Think Karen Walker, Alice McCall, Assembly Label and more.
Help because we are freaking out right now.
An in-depth look at the woman behind the label.
For those of you who share in this weird fascination.
Your favourite female mouse takes on fashion blogging.
Because it’s harder than it looks.
Follow these steps and you’ll officially be a blogger, just like everyone else.
LA does alright, if you do it right.
Ft. the Jenners, the Smalls, the Hadids and the Cabrals.
The most bootylicious superhero there ever was.
Choosing friends on regram probability, fame association, and comparative attractiveness.
Giving Sassy Girl a run for her money.
Who said you have to be good at art to be an artist?
The game according to Zachary The Label creative director, Effie Kats.
A sneaker-wearing, bubblegum-toned, fun-filled shoot to get you through the week.
Flat-laying is officially a sport.
In the wake of their reunion, we pay tribute to Destiny’s child.
Our favourite fashion friendships of all time.
Keep up to date with the best of #LFW with these Instagrammers.
Say hello to the non-model faces of Marc by Marc Jacobs 2015.
Our girl-crush just got a lot more intense.
'Tis the season for a touch of daggy.
With a line up reading as an “It List” of Australian talent and an in demand theme of minimalism, Wednesday’s MSFW: Designer...
Because we all want world peace.
"Sitting down to write this editor’s letter has been the hardest thing I’ve done yet on my Preserve journey."
Everyone the world over just amped up their squat regime.