Hardly SFW.

Words by

Zoe Beer

Calvin Klein's provocative #mycalvins campaign is no doubt impressive. But everything we've seen up until now is child's play compared to the Spring 2016 images.

While provocative and sexualised pics have always been synonymous with the brand, this one you might need to sit down for.

The squad is back showing off Kendall Jenner, Saskia de Brauw, Klara Kristin and our very own  Abbey Lee Kershaw. There are hands down pants, a bit more than a peek up a skirt and, um… a lamb.

Photographer Harley Weir has created a dream sequence-esque shoot, and the infamous taglines are back, with “I flash in #mycalvins” and “I pulse in #mycalvins” having us reaching for the holy water.

The only thing that’s not working? “I belfie in #mycalvins”. Someone (preferably Regina George) needs to tell CK to stop trying to make the butt selfie happen.

Apart from that, we're still completely hooked on CK's campaign reign.


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