"Thousands of Matches, Hundreds of Texts and a Whole Lot of Hooking Up."
Calvin Klein Jeans have never been one to shy away from controversial or racy campaigns. The brand has always been known and loved for its play on sexuality, but its latest campaign Raw Texts, Real Stories has just locked in a whole new generation.
The campaign, shot by renowned photographer Mario Sorrenti, features same-sex couples, threesomes, casual hook-ups and leaves just enough to the imagination. The photos are racy, sexually charged and a clear reminder that the dating scene has changed.
Featuring screen grabs of texts and Tinder conversations (the campaign will also be executed across the dating site) these images are all about how the modern generation connect and hook up.
The name Raw Texts, Real Stories is the simplest way you can say it; this is sexy because this is real.