Calvin Klein is no stranger to creating innovative advertising campaigns.
So, while we think its latest marketing move is pretty swell, we can’t say we are surprised.
In a first for CK, the brand has joined together its diffusion lines - Calvin Klein Collection, Calvin Klein Platinum, Calvin Klein, Calvin Klein Jeans and Calvin Klein Underwear - for one global multimedia campaign.
The shoot takes the iconic #mycalvins underwear slogan and applies it across all the CK lines. And it's nabbed a pretty insane list of celebrities to do it.
Current faces of CK, Justin Bieber and Kendall Jenner, make an appearance but you’ll also see faces like Kendrick Lamar, Fetty Wap, Abbey Lee Kershaw, FKA twigs and more.