06/07/2016
<3 <3 <3

Words by

Giulia Brugliera

IT’S HERE.

We know, we know. It’s a little weird to get excited by a brand campaign.

But c’mon you guys. Aside from featuring every celeb ever, CK’s “I ______ in #mycalvins” campaign is also consistently punny, raunchy and a strong indicator of which celebs to watch. For more on why we love these campaigns, you should also read this.

Captured on film by photographer and filmmaker Tyrone Lebon (luv ya), the Fall campaign features pretty much everyone and anyone good, including heavyweights Frank Ocean and Kate Moss alongside street cast models. Margot Robbie also scores a gig ('STRAYA). 

You ready for the full list? Kewl. Here’s a list of who’s included, courtesy of Calvin Klein: 

Artist, songwriter and producer Frank Ocean; fashion icon and supermodel Kate Moss; actress Margot Robbie; critically-acclaimed rapper Young Thug; model Bella Hadid; fashion industry veteran Grace Coddington; social media superstar Cameron Dallas; Real Madrid footballer James Rodriguez; actress, musician and model Zoe Kravitz; indie actor Lola Kirke; musician and cultural icon Henry Rollins; singer-songwriter G.E.M.; Little League baseball phenom Mo'ne Davis; actress and dancer Sonoya Mizuno; trap artist Yung Beef; indie actor Antoine-Olivier Pilon; actor and model Aomi Muyock; artist and model Cuba Tornado Scott; model and social media star Selah Marley; singer-songwriter Kacy Hill; trap artist Keith Ape; social media star and model Presley Walker Gerber; models Anna Ewers, Mark MacEachen and Roos Abels; musician Tommy Genesis; and rapper Yung Lean; as well as a diverse street cast of models.

It gets better. Not happy with the concept of the traditional campaign, Calvin Klein is going one step further. Expect to see extensive digital and video content; intimate interviews with every. single. one. of the campaign cast members; behind-the-scenes material; Spotify playlists from the celebs and a custom playlist generator; updated video streaming; an interactive zine; and what the brand has called “social media moments.” We’re not sure what that means, but we’re impressed. 

Still not content, the brand has also launched an immersive hub today on ck.com, with a 24-hour video takeover of the US site featuring over 50 vids of cast members. Given last season’s campaign featured FKA twigs moving like so, we’re pretty sure it will be worth the watch. 

There’s a whole lot more coming so watch this space. As mentioned, we’re excited. So naturally, we’ll keep you updated. 

ck.com

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