Ohhhh the drama.

Words by

Veronica Stanford

Sorry Kanye, seems like Kylie Jenner isn’t “1000%...on the Yeezy team!!!”

It has been confirmed that Kylie Jenner has signed on with Puma and will be the face of its Spring/Summer women’s training campaign, that will launch in April. It’s a deal that Kanye stated would 1000 per cent never happen. Lol.

Kylie’s role as a brand advocate will see her promote specific Puma products. It is going to be pretty interesting to see if this causes some kind of drama in the Kardashian/West household, with Kanye getting very vocal about the rumours last week. He completely denied any chance of the collab happening.

It basically goes to prove the Kardashian/Jenner family are insane business women and won't turn down a good deal just because people don't agree. Maybe that's why Ye is the one in $53 million dollar debt...


Leave a comment


One step closer to world domination.
For the love of all things good and hole-y.
Celebrating Arsenal FC's first visit in 40 years.
Bold, iconic and feminine.
The most significant partnership between a non-athlete and an athletic brand.
Another thing Back to the Future didn’t predict.
The Kardashian/Jenner world takeover continues.
More than a little confused.
Ft. the Jenners, the Smalls, the Hadids and the Cabrals.
Yeezy styles for little feet everywhere.
Our favourite fashion friendships of all time.
All about that Lower East Side.
Puma is playing with the big boys (or should we say girls) this year.
PUMA are taking us back to 1985.
'Tis the season for a touch of daggy.
Lovers in the parking lot with sneakers.
Puma's AW'14 reissues the Boris Becker OG
The full collection has arrived.
PUMA brings back the '90s classic
PUMA’s got the Midas touch. Refashioning its iconic King football boot for the street, the now-named Avanti has been released....
Don’t fret Aussies. You can purchase these trackies online.
Following their recent tradition of championing cool, creative women, Puma has teamed up with illustrator Sophia Chang to release...