07/09/2016
Like, massive.

Words by

Veronica Stanford

Diesel is celebrating 30 years in Japan in a pretty fun way. Not only did the brand stream its Fall runway live from Tokyo, it’s now shared a truly huge campaign for the new season.

There's no doubt creative director, Nicola Formichetti, knows what he's doing. Each image in the campaign is basically a motivational poster, complete with one of 50 rules For Successful Living

Shot by Terry Richardson, it's a throwback to the Diesel ads of the ’90s. And because Diesel won't have you waiting, you can already shop every piece featured.

forsuccessfulliving.diesel.com

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