Diesel is celebrating 30 years in Japan in a pretty fun way. Not only did the brand stream its Fall runway live from Tokyo, it’s now shared a truly huge campaign for the new season.
There's no doubt creative director, Nicola Formichetti, knows what he's doing. Each image in the campaign is basically a motivational poster, complete with one of 50 rules For Successful Living.
Shot by Terry Richardson, it's a throwback to the Diesel ads of the ’90s. And because Diesel won't have you waiting, you can already shop every piece featured.