11/01/2016
Go where the people go.

Words by

Veronica Stanford

Diesel is a brand known for its upfront and interesting campaigns.

After hiring artistic director Nicola Formichetti to bring relevance to the market, last year Diesel presented a series of ads that clearly started their purpose.

The next set of Diesel adverts aims to continue the brand’s understanding of modern communication, creating its own set of Emojis and turning its focus to online platforms.

Get set to see Diesel advertise on platforms including Tinder and Grindr, while dropping adverts for their intimates on Pornhub and YouPorn.

Of the interesting new approach Formichetti said, “we all go on websites like Pornhub, you know? So before you start jerking off maybe you can stop and look at our new pants and shoes.”

You’ve got to hand it to them, they sure like to do things differently.

diesel.com

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