EAT.ME.DO is a label that was immediately embraced by fashion editors and street style bloggers alike. The Melbourne-based operation had one aim: to create jewellery that looks good enough to eat. Dorito earrings, broccoli broaches and Killer Python bracelets are just some of the tasty treats on offer and now, EAT.ME.DO has branched out into apparel.
The debut clothing collection Ice Scream is an explosion of candy-coloured pastels, featuring ice-cream laden tees, fluffy pink jumpers, PVC and all pom pom everything. Delicious!
The collection will be available later this week.