I wool if you wool.

Words by

Veronica Stanford

The Woolmark Company's Wool Week is an initiative that raises awareness to the natural and sustainable properties of wool.

To help show their support, Être Cécile, Bassike and Camilla and Marc have joined forces with The Woolmark Company for the campaign, designing limited edition t-shirts made from Merino wool and featuring the slogan “I wool if you wool.”

If that isn’t enough reason to get behind the campaign, the initiative was formed by Prince Charles.

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