Words by

Giulia Brugliera

Someone grab the Misteltoe stat. Some bearded hipster/male model/silver fox is Yorkdale mall's new Santa Clause.

They call him Santa, Fashion Santa.

The svelte-bodied Santa, played by model Paul Mason, is the star of Yorkdale's Christmas initiative to raise funds and awareness for the SickKids Foundation. For every person that arrives at Yorkdale mall, snaps a selfie with Fashion Santa and hashtags #yorkdalefashionsanta, $1 will be donated to the charity, capped at $10,000.

The campaign sees Santa decked out in Givenchy, Jimmy Choo, Rag & Bone and more. You can view the full credits here.


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It seriously makes me question the term ‘influencer’.
This is how the story goes.
"I just wanna unwrap you, baby."
Migraines and head colds just don't cut it anymore.
Help because we are freaking out right now.
Because we all need a little help when it comes to Boxing Day.
To those doing Christmas from the other side of the register.
They seriously know their way around a four-part harmony.
Oh (Chanel) Christmas tree, oh (Chanel) Christmas tree.
A list of the stranger fash collabs out there.
Because you just don't get the credit you deserve.
Another starlet joins the MAC family.
Who said you have to be good at art to be an artist?
Cronut : [kroh-nuh t, -nuht] def : a brand name for a pastry made from croissant dough that has been deep-fried and shaped into...
See Flanders repping Yeezy and Bart looking steez.
Because you shouldn't feel out of place, even when you can't afford it.
"Kim, all these furs have to be long enough to be draggin' on the floor."
Officially the party of the year (as voted by everyone).
'Tis the season for a touch of daggy.
Because hanging decorations on Christmas trees is so 2013...
Because no one just wants "you" for Christmas.
The fierce rapper dresses 'so fancy' for Forever 21's Christmas special
Ditch the reindeer sweater this year.