11/12/2015
Sleiiiigh.

Words by

Giulia Brugliera

Someone grab the Misteltoe stat. Some bearded hipster/male model/silver fox is Yorkdale mall's new Santa Clause.

They call him Santa, Fashion Santa.

The svelte-bodied Santa, played by model Paul Mason, is the star of Yorkdale's Christmas initiative to raise funds and awareness for the SickKids Foundation. For every person that arrives at Yorkdale mall, snaps a selfie with Fashion Santa and hashtags #yorkdalefashionsanta, $1 will be donated to the charity, capped at $10,000.

The campaign sees Santa decked out in Givenchy, Jimmy Choo, Rag & Bone and more. You can view the full credits here.

yorkdale.com/fashion-santa

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