An unexpected editorial aesthetic.

Words by

Giulia Brugliera

Since its conception a mere few years ago, streetwear brand Fear of God has already established itself as a leader, with a distinct aesthetic flowing back to a Californian industrialism. Historically its campaigns have remained dark, but the label has been lended a new light thanks to an editorial by online retailer Union Los Angeles.

Showcasing the Fall/Winter 2014 collection (much of which has already sold out), the campaign Friendship is Magic is a warmer, more wholesome series. It carries a farmyard feel - be it the set or that flannel/denim ensemble - expressing notions of friendship and contentment.

For fans of the barnside looks, much of the range is still available at the Union Los Angeles webstore.


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