12/01/2017
Girl's got style.

Words by

Veronica Stanford

Seems like some things haven’t been left behind in 2016. Namely, celeb/sport brand partnerships.

This time around, we’ve been blessed with a Nike x FKA twigs collab to promote Nike’s Zonal Strength Tights. 

The campaign has been delivered in video form, with a short directed, conceptualised, performed and soundtracked by FKA herself.

Titled Do You Believe in More?, the clip explores modern movement and sport as a channel of expression.

The tights themselves are specifically designed to target thighs and calves through compression zones built into the fabric.

Nike’s calling them a game changer because of their ability to reduce muscle vibration when running.

The Zonal Strength Tights are available now for both men and women.

nike.com/au

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