Seems like some things haven’t been left behind in 2016. Namely, celeb/sport brand partnerships.
This time around, we’ve been blessed with a Nike x FKA twigs collab to promote Nike’s Zonal Strength Tights.
The campaign has been delivered in video form, with a short directed, conceptualised, performed and soundtracked by FKA herself.
Titled Do You Believe in More?, the clip explores modern movement and sport as a channel of expression.
The tights themselves are specifically designed to target thighs and calves through compression zones built into the fabric.
Nike’s calling them a game changer because of their ability to reduce muscle vibration when running.
The Zonal Strength Tights are available now for both men and women.