1 / 3
< || >

Words by

Eliza Sholly

It’s funny, because the story you’re about to read literally contains three of my top five favourite things.

Number one is fried chicken. Number two, sneakers and three, hip hop.

If I knew I only had one day left to live, my dying hours would be spent with all three of these things. And if you’re in the same boat as me, I suggest you keep reading.

Curated sneaker gallery Subtype has joined forces with Butter, Sydney’s best fried-chicken and sneaker store (what a combo), to release a limited edition collab tee and sock capsule, accompanied with a Fried Chicken menu. Woah. 

To celebrate, the crew is putting on an exclusive warehouse event on June 3 to celebrate the launch of the limited release, Not For General Consumption. The first 80 people to buy a tee or pair of socks will score a spot on the list, where you can taste the designer chicken menu and drink complimentary Belvedere- and Hennessy- based slushies, Moët and Coronas, in an exclusive warehouse location. For more info, suss the Facebook event here. Sign me up.

For the month after the event, Butter Sydney will also be running a promotion at their restaurant in conjunction with the collaboration. When ‘Not For General Consumption’ is mentioned upon ordering, any fried chicken meal with slaw will receive a seaweed edamame upgrade and fries will be topped with Nutella and crushed hazelnuts. This is my literal idea of heaven.

The Subtype x Butter collaboration range will be available at Subtype in-store and online, as well as at the Butter website. T-shirts will be sold for $69.95 each and socks for $24.95 a pair.


Leave a comment


Your chance to eat some terrifying delicacies.
In celebration of the Converse One Star.
Celebrating Arsenal FC's first visit in 40 years.
Possibly better than the Fenty creepers.
With snakeskin accents, no less.
A beautiful, breathable lil hug for your feet.
Hold on to your rumble pack.
So comfy they're calling it "the T-shirt for your feet."
What do you wanna be when you grow up? I wanna work at Snapchat.
The future of sneakers is looking very sustainable.
Melbourne and Sydney, get excited.
A music event that spoke volumes.
Time to meet the make-up king.
Too many sales, not enough wardrobe space.
Denim in acid wash and vintage blue perfection.
Sydney sidewalks burst with bright patterns and bold silhouettes
The street style in Sydney is fierce.
The street style is fierce in Sydney.
Another day, another ripper sale.
A sneaker-wearing, bubblegum-toned, fun-filled shoot to get you through the week.
The retail giant continues its reign.
A mash-up of iconic styles hits stores this spring.
A VIP personal shopping atelier experience for your bridal party.
Stance Punks and Poets launch their latest line of socks.
Puma is playing with the big boys (or should we say girls) this year.
PUMA are taking us back to 1985.
Modern metallics and humble silhouettes.
The ultimate foot accessory.
Get yo’ pretty little feet there stat.
This is going to be big.
Sydney's own floating beach club on the harbour, The Island, is getting into the full swing of its summer program.
It's a tennis shoe that looks like a tennis ball, huh huh?
Yet another drop for our wishlist.
The full collection has arrived.
PUMA brings back the '90s classic
The two American mainstays join forces once again.
MYFRIDAYSTYLES has sneakers and tees to instantly lift your street cred.
The New Balance 740 has been given some LA flavour.
PUMA’s got the Midas touch. Refashioning its iconic King football boot for the street, the now-named Avanti has been released....
A collaboration within a collaboration within a collaboration.
Afew has teamed up with Kangaroos Coil R-1 for a new retro runner crafted in a mouthwatering peanut butter-like wax.
Converse and Missoni have collaborated again to create a match made in sneaker heaven
Zoë Lea is her name, and socks are her game.
A few months ago we gushed about the flower-laden Thierry Boutemy for Opening Ceremony collection and now another one of our...
Bonne Maison makes the cutest little socks we've ever seen.
adidas Originals have re-released a sneaker that's giving us some real The Royal Tenenbaums vibes today.
Belinda Carlisle was right – heaven IS a place on earth.
American sportswear label Saucony have released a candy-coloured collection of sneakers, aptly named the Cavity pack.
Nike Roshe Run Premium Jacquard iD sneakers are the shoes you've been dreaming of.
Pussy Riot, Salman Rushdie, Malcolm Fraser, oh my!
Only brands who have a rich history in the streetwear scene can inspire the kind of nostalgia that Nike does.
A fashion and lifestyle collection, O'Connell Street Merchants offers a collaborative retail space for talented fashion and...
After infiltrating New York and London Fashion Weeks, the Star Wars fashion fandom continues with Vans.
With a talent for utilising materials traditionally used for industry-grade uniforms, UNIF.M will change the way you think about...