Coming to America.

Words by

Roula Abi Dib

General Pants Co is expanding big time. The Aussie retail icon has just announced it will be opening its doors in The States later this year. Called The Local, it will be the brand’s first "Australian brands only" concept store, and will be opening in West Hollywood’s famous shopping precinct, La Brea Avenue. 

The Local will bring Australian labels like Ksubi, One Teaspoon, Neuw, Rolla’s and others to the forefront of the US market. We don’t mean to brag, but according to GP, Australian brands are currently among the most sought-after in the US. *hair flip*

“The team at General Pants Co. don’t just observe culture, they live culture. Our business is full of interesting and curious people in touch with the most cultural happenings wherever they are. With our Aussie team heading over to open The Local, we are excited to give LA a little taste of what makes us different,” said General Pants Co. CEO, Craig King.

The Local by General Pants Co will open in June. Tell your pals in The States, they wont want to miss this.


Leave a comment


Featuring designs from Catherine McNeil, Abbey Lee Kershaw, Cheyenne Tozzi and Elyse Taylor.
Because you’ve always wanted to own a pantsuit tee.
Another day, another ripper sale.
We've seen enough of Nicki's lady lumps to last a life time.
Kinfolk is cool. The New York/L.A/ Tokyo-based label aim to create the kind of apparel they always wanted to buy but couldn'...
American sportswear label Saucony have released a candy-coloured collection of sneakers, aptly named the Cavity pack.
Spanish Moss sells the kind of clothes you would wear on a road trip across America. In 1969. On a bus driven by Stevie Nicks.
Despite their name, Mum & Co. create pieces that are too cool for your mum (unless your mum is super on-trend, of course).