11/09/2017
From where you'd rather shop.

Words by

kaitlyn Wilson

General Pants Co. has just opened a new Sydney store and it’s the retailer's biggest one yet. But this isn’t just your standard brick and Mortar clothing boutique.

The George Street space was created in collaboration with Universal Music, aptly housing a record store with a listening station inside.

Fitting with the retailer’s laid back style, the store features a kick back corner complete with couches, free wifi and even a complimentary frozen coke machine. The store will also regularly play host to local musicians performing live sets. 

Levelling up the retailer's new home even further is the addition of a pop-up tattoo parlour in collaboration with The Darling Parlour. The first of its kind in an Aussie retailer, the pop-up will offer customers 18+ the chance to get inked with custom designs.

With the interior designed by renowned local street artists, the flagship offers all major General Pants Co. brands, including Ksubi, Wrangler, Stussy and P.E Nation. 

generalpants.com.au

General Pants George Street 
413 George Street, Sydney NSW 

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