From where you'd rather shop.

Words by

kaitlyn Wilson

General Pants Co. has just opened a new Sydney store and it’s the retailer's biggest one yet. But this isn’t just your standard brick and Mortar clothing boutique.

The George Street space was created in collaboration with Universal Music, aptly housing a record store with a listening station inside.

Fitting with the retailer’s laid back style, the store features a kick back corner complete with couches, free wifi and even a complimentary frozen coke machine. The store will also regularly play host to local musicians performing live sets. 

Levelling up the retailer's new home even further is the addition of a pop-up tattoo parlour in collaboration with The Darling Parlour. The first of its kind in an Aussie retailer, the pop-up will offer customers 18+ the chance to get inked with custom designs.

With the interior designed by renowned local street artists, the flagship offers all major General Pants Co. brands, including Ksubi, Wrangler, Stussy and P.E Nation. 


General Pants George Street 
413 George Street, Sydney NSW 

Leave a comment


Another day, another ripper sale.
Ksubi blends grunge with vintage and futuristic elements in its latest eyewear campaign.
Time to strip down, summer is coming
will.i.am and Ksubi co-founder George Gorrow have teamed up to produce a pretty impressive eyewear line.
Wrangler and jewellery designer Holly Ryan take on the '70s.
Wrangler are getting us excited for summer and caravanning.
Wrangler have dropped their Spring 2014 womenswear collection in store, and it’s making us antsy for summer music festivals.
We’re mad for denim — espe­cially when Wran­gler are involved.