Hello Kitty not in all her candy pink glory.

Words by

Amber De Luca - Tao

Ever since Leroy Nguyen won the Fashion Design Graduate of the Year award in 2012, his designs have been hot property.

The industry elite, including Vogue and Harper’s Bazaar, has affirmed him as one of the most incredible emerging designers.

And when Lady Gaga is one of your biggest fans, your work must be outrageously fabulous.

He is most well known for juxtaposing soft feminine, luxury fabrications with clean, masculine lines. So who better to employ than Leroy, to transform Hello Kitty from her usual sweetness to some edgy toughness.

The capsule collection, which is comprised of five pieces including sweat tops, dresses and separates, presents Hello Kitty in a truly unique and different light. A step away from her candy pink glory, it's Hello Kitty unlike we have ever seen her before.

Strength is the main inspiration for Leroy Nguyen’s capsule collection. Strength within the Hello Kitty character herself and strength from being part of the Hello Kitty gang.

This marries extremely well with his own sense of design, which revolves around feminine strength and youthful maturity.

We thought we were done with exciting Hello Kitty news for the year when we heard that a Hello Kitty exhibition is happening. This is definitely up there.


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Our favourite kitty has teamed up with Crap Eyewear.
There's a whole Hello Kitty wine range.
The Kardashian/Jenner world takeover continues.
“I’m very well known for dresses, no? And I thought it was very nice, the idea of dressing your lips.”
Lovers in the parking lot with sneakers.
Everybody's favourite kitty right on your nails
NCLA have released a Hello Kitty range of nail art and it's pretty adorable.