As far as design talent goes, Australia is full of some of the best. And this year's Virgin Australia Melbourne Fashion Festival National Graduate Showcase, Presented by Target and Supported by Fashion Journal, has some of the finest yet. Go us.
Target’s managing director, Stuart Machin, describes the VAMFF program as "a launching pad for young designers [that] gives them an incredible opportunity to showcase their talent in front of consumers, fashion decision-makers and industry experts at the Festival.”
This year’s judging panel – including Virgin Australia Melbourne Fashion Festival CEO Graeme Lewsey, general manager design innovation Target Australia Anthony Pecora, stylist Kate Gaskin, bloggers Jess and Stef Dadon of How Two Live and our very own Leah White – handpicked the 12 finalists from design institutions across the country.
“We were blown away by the standard and level of design innovation by applicants who demonstrated a level of maturity and industry understanding far beyond their year,” said Lewsey.
The winner will not only walk away with the awesome feeling that they're one of Australia’s best up-and-coming designers, they will also be receiving a $25,000 grant and the opportunity to design a one-off Target capsule collection that will be available in selected stores. We can't wait.
The young designer will join an amazing list of National Graduate Showcase alumni including Gabrielle Brown from 2014 and last year’s winner, Rachael Zheng.
This year's finalists (and names you should keep an eye out for) are:
- Alexandra Lane by Alexandra Lane, University Of Technology Sydney
- Leila by Alice Kennedy RMIT
- A Thora by Anna Thora Lindell, RMIT
- Ben Lalic by Ben Lalic University Of Technology Sydney
- Cherry Luk by Cherry Luk, University Of Technology Sydney
- HALUMINOUS by Hannah Kim, University Of Technology Sydney
- Harlem by James Greenway, Whitehouse Institute of Design
- Lauren Elise Trend by Lauren Elise Trend, RMIT
- Mij Kim by Liz (Mij) Kim, University Of Technology Sydney
- Panayota Theodore by Panayota Theodore, University Of Technology Sydney
- CHURCHOFROSE by Rose Church, Curtin University
- Stephanie Frig by Stephanie Frig, University Of Technology Sydney
The finalists will showcase their capsule collections to over 1200 people at the The Melbourne Museum on Friday March 11. But you can also check out a sneak peek in the latest edition of Fashion Journal. Woo.
The VAMFF National Graduate Showcase Presented by Target and Supported by Fashional Journal will be kicking off at 8pm.
Tickets are available now via Ticketek but we suggest you get in quickly.
It's a date, we’ll see you there.