09/04/2015
It's hot, in every sense of the word.

Words by

Lana Peggie

Summer has only just passed but we already can’t wait for it to come back after a sneak peek at the H&M Summer 2015 campaign. It is hot - in every sense of the word.

H&M is notorious for their supermodel-filled campaigns and once again, they have us enticed. The ultimate dream team includes Adriana Lima, Doutzen Kroes, Joan Smalls and Natasha Poly. All are radiating with tanned skin, long wavy hair, minimal make-up and decked out in the bohohemian-style collection. 

The free-flowing fabrics, earthy tones and paisley prints have us dreaming of long walks along the beach and sipping mojitos on exotic shores. 

H&M will also be releasing an advert including DJ duo Axwell /\ Ingrosso’s (known more commonly as two thirds of The Swedish House Mafia) latest song ‘Sun Is Shinning.’

With all the beauty, talent and eye-candy hitting us on April 30th, H&M are aiming for sensory overload. 

We can’t wait.
www.hm.com

Photography: 
Lachlan Bailey

Leave a comment

Related

Ft. the Jenners, the Smalls, the Hadids and the Cabrals.
Could this be bigger than their Alexander Wang collab?
Because festival attire is super original...
H&M and Alexander Wang's sporty collab will have you loving sports luxe even more
Saving the world, one Canadian tux at a time.
After Rihanna yesterday graced NYFW in a two-piece grey Alexander Wang x H&M ensemble, Vogue Netherlands has released more...