It’s like a hole in our heart has finally been filled.

Words by

Amber De Luca - Tao

The time has come. Incu has finally re-entered the QV Building, with its most unique boutique to date.

While the store may not be the largest in the Incu tribe, its impeccable interior makes up for what it lacks in size.

The store itself was conceptualised by AKIN Creative, with the aim to design a uniquely Australian space. As such, elements used to create the store were sourced both globally and locally. We’re talking American oak veneers, Moroccan tiles and local furniture crafted by Melburnian carpenters.

The store resembles a modern museum. Products are positioned under lights like coveted artefacts and the space feels luxuriously spacious.

Co-founder of Incu, Vincent Wu, believes the latest QV store will fill a gap in the Melbourne market. “The city has a lot of large format, luxury designer stores, but no current offering in the contemporary designer space.”

You know where to find us this weekend.

Incu QV store
Shop ACL12,
Corner of Lonsdale Street and Swanston Street
Melbourne VIC


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