An introduction to #BlackoutDay, the social media movement celebrating diversity
Following its one year anniversary, we look at what it means.
This year has already been a tumultuous year for black representation in the fashion industry.
While representation is growing, there is still a huge number of challenges facing models of colour ranging from bringing foundation to shoots to downright racism.
The current state of the industry has prompted a number of models to take action. Last week saw Leomie Anderson release a Black Model Survival Kit and earlier this year, Ajak Deng announced her brief exit from the industry.
There’s also still a huge lack of black representation in mainstream media, which #BlackoutDay aims to end.
The social media movement was born one year ago, when creators Marissa, T’von and Nukirk decided to post selfies all day across social media.
It soon exploded into a global phenomenon as the online community joined in, celebrating black beauty for 24 hours straight.
One year later and celebrities Russell Simmons, Gabrielle Union, Amandla Stenberg and Adonis Bosso have all joined in, with more #Blackouts announced this year.
Mark down the sixth of June, September and December as this year’s Blackout dates, although every day should be a day to celebrate diversity.
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