10/05/2016
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Words by

Tara Smith

You can keep your New York Fashion Week, Karen Walker doesn’t need it.

In a recent interview with WWD, Walker revealed she would not be showing in the New York fashion show in September.

This will be the first time in 20 seasons that Karen Walker will be absent from the show. Why? Because the kween has better things to do.

“We’re finding over the last five years, technology has changed so much and how we engage with it. The traditional fashion show model isn’t the most important thing in the tool kit,” she told WWD.

Instead, expanding social media presence, direct digital marketing and celebrity dressing are major focuses for the brand.

“There are so many things in the toy box in ways to show and talk to our customers,” she said.

“You can have a constant dialogue with your customers rather than every six months.”

With a current Instagram following of 185k, Walker shoots new content every two weeks.

“Digital advertising is so powerful now.”

Available across 38 countries in 1020 different stores, it’s safe to say Karen Walker knows what she’s talking about.

Long live the queen.

karenwalker.com

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