Admittedly we are still riding on the H&M x Balmain wave. And yes, it probably has set our H&M standards impossibly high.
But somehow we feel their latest campaign featuring pop starlet Katy Perry would be kind of lacklustre even on a normal day. Katy describes the campaign as “larger than life,” but we just don't see it.
Sorry Katy, but this campaign does not equate to the goodness of a Backstreet Boys song. The campaign may be cute, but honestly it’s all a bit underwhelming.
At the same time, we are always partial to a Christmas sweater. The H&M holiday collection will be available world-wide at the end of November.