Bound 2 high fashion.

Words by

Giulia Brugliera

They stirred up quite the controversy with a Vogue cover, but that hasn't stopped Kimye's high-fashion reign.

The power couple is now fronting a campaign for luxury house Balmain, with a series of four steamy photographs that to be honest, have us rolling our eyes a little.

It's very Bound 2-esque (see kim rolling on bonnet and couple staring romantically into eyes) but not a totally unsurprising move. Celebs such as Rhianna have fronted Balmain campaigns in the past and it's no big news that Kimye are fans of the brand. In fact, what they're wearing in the shots is a lot like their everyday get-ups.

Totally chic in case you hadn't noticed.


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