20/01/2016
It’s all fun and games until a lawsuit comes knocking.

Words by

Amber De Luca - Tao

Let’s face it. Little North West has become a 21st century fashion icon.

So it was only a matter of time before the fash industry realised children were its greatest untapped market.

The brains behind L.G.|G.S. (Little Giants Giants Shorties) quickly cottoned on. The label is recreating classic pieces from brands such as Supreme and Palace. It’s streetwear with a little less edge.

They've replaced Supreme with Supreemie and the Palace logo has been transformed into a playpen.

It all began when Ivan, founder of L.G.|G.S., began making the pieces for his son. And it caught on pretty quickly.

Ivan promises they’re not trying to rip off the original brands and they’re only trying to infuse childlike humour into their designs. Specifically in a way that young parents today will understand.

wearelittlegiants.com

[Images via Complex]

Leave a comment

Related

For when you want look like the most Instagrammable version of yourself.
It’s pronounced ‘vet-Mahn’ and it’s now here for men.
$500 for a trip to Neverland.
Cultivating collaboration.
They're a whole new level of cool.
The newest label to hit the streets.
Minimal streetwear with SONY inspired graphics (yes, like the electronics).
See Flanders repping Yeezy and Bart looking steez.
All about that Lower East Side.
How we want to dress this season.
G Star Raw launches at Melbourne's Emporium.
You have one week to save your pennies.
There's a new member of The Mickey Mouse Club.
For whatever reason, there is not a plethora of female-skewed skatewear and streetwear brands out there.
Need Supply Co. is a Virginia-based streetwear emporium that began sourcing vintage Levi's in the 1990s, before moving on to...
We're excited about this one.
With a love of the mod era, All That I Need will have you stepping back in time, and loving it.
Kinfolk is cool. The New York/L.A/ Tokyo-based label aim to create the kind of apparel they always wanted to buy but couldn'...
London based retailer and game-changer The Goodhood Store has released its Spring Summer 14 lookbook, proving that its streetwear...
Following their recent tradition of championing cool, creative women, Puma has teamed up with illustrator Sophia Chang to release...
Price of Fame is our newest go-to brand for wearable men’s staples and sleek basics.
The Quiet Life is a rare streetwear brand that actually thinks about their female customer.
adidas Originals inject colour and bold prints into their latest collection for winter.
The new Misbhv collection is jam-packed full of energetic attitude.
As well as showing us just how much fun can be had with a green screen, Orphn’s A/W ’14 collection is understated, uncluttered...