22/02/2017
If you can call it merch.

Words by

Giulia Brugliera

Lady Gaga has unveiled a lookbook for her tour merch and Little Monsters needn’t be the only ones excited.

The images showcase the 17-piece collection in a beautiful series of photos, set against Ukrainian landscapes. 

Shot by Synchrodogs and styled by Daria Lagenberg, the merch is integrated with five very fashion-focused looks, elevating each piece beyond ‘band tee’ status.

“We had total freedom as for what to do and which direction to take,” said Tania Shcheglova and Roman Noven of Synchrodogs to WWD

“We had a colourful and wild aesthetic in mind, and we saw it as a project that would look strong both as a whole, same as if every picture was observed separately. We wanted every picture to convey something unexpected to some extent.”

The merch is now available on Lady Gaga’s webstore.

shop.ladygaga.com

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