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10/03/2017
Giving the people what they want.

Words by

Anastasia McInerney

The inventor that brought the world its first pair of blue jeans is offering a reinvention of its global staple.

Say hello to the Levi’s 501 Skinny, because it’s about to bump your other jeans for top spot. 

For a brand founded in way back when (1853, to be precise), Levi's sure keeps pace. 

The 501 Skinny has all the appeal of a vintage blue jean, with the modern fit of a slimmer leg. The newest addition is available in non-stretch and low stretch, and in a range of washes.

The women’s edition has a waist-enhancing rise, with the men’s sitting below the waist. 

"People have been altering their vintage 501 jeans for a snug, skinnier fit for years, so we followed that as inspiration and created a vintage-looking 501 Skinny,” says Levi’s Head of Design, Jonathan Cheung.

Well played, if you ask us. 

levis.com.au

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