1 / 20
< || >
Giving the people what they want.

Words by

Anastasia McInerney

The inventor that brought the world its first pair of blue jeans is offering a reinvention of its global staple.

Say hello to the Levi’s 501 Skinny, because it’s about to bump your other jeans for top spot. 

For a brand founded in way back when (1853, to be precise), Levi's sure keeps pace. 

The 501 Skinny has all the appeal of a vintage blue jean, with the modern fit of a slimmer leg. The newest addition is available in non-stretch and low stretch, and in a range of washes.

The women’s edition has a waist-enhancing rise, with the men’s sitting below the waist. 

"People have been altering their vintage 501 jeans for a snug, skinnier fit for years, so we followed that as inspiration and created a vintage-looking 501 Skinny,” says Levi’s Head of Design, Jonathan Cheung.

Well played, if you ask us. 


Leave a comment


Alongside Kelela, Dev Hynes, Caroline Polachek and Adam Bainbridge.
Get in loser, we’re going shopping.
On the never-ending quest to create the perfect fitting jean.
And they’ve enlisted Petra Collins, Alicia Keys, Joan Jett and Erin Wasson to help them do it.
"Behind every great woman is a great pair of jeans."
Denim in acid wash and vintage blue perfection.
It’s a struggle. Here’s hoping that this will make it all easier.
Denim this wide should be an endangered species.
Linen and denim, need we say more?
It's General Pants Co. and it's vintage.
The ultimate addition to your wardrobe staples...in more ways than one.
Our one stop shop for when luxury meets necessity.
Dark, brooding and a little stand-offish.
G Star Raw launches at Melbourne's Emporium.
It’s ruffling our feathers.
RES Denim makes your bum look HOT.
Wrangler are getting us excited for summer and caravanning.
Butt-hugging pieces of denim nostalgia.
Denim in summer is always a bit tricky. Nobody Denim nail it with their Reflections SS14 collection.
RE/DUN handpick jeans from vintage rag houses across America and rework them to make jeans that are as individual as you.
How can one lookbook be reminiscent of so many different areas of popular culture?
Alexa Chung has announced on Instagram that she will release her first fashion line. FINALLY!
Bass-eeek, bas-ik, or base-ic...however you like to say it (keep in mind the proper pronunciation is base-ic), the iconic...
We’re mad for denim — espe­cially when Wran­gler are involved.