Celebrating the beauty of ageing.

Words by

Veronica Stanford

Lonely’s new campaign continues its trend of barrier-breaking, in an effort to present a more diverse picture of beauty.

The New-Zealand based label has tapped 57-year-old model, Mercy Brewer, as the face of its Spring campaign.

Proving age has no limits, Lonely co-founder, Helene Morris, said of the shots:

“The beauty and fashion industries are so obsessed with youth, but the reality is we are all ageing, and there are so many wonderful things about growing older.”

Here's to more of this.


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