12/06/2015
Is this ad disturbing? You be the judge.

Words by

Veronica Stanford

Alice McCall has put the Macquarie Centre in the middle of a case with the Advertising Standards Board.

The poster, for the shopping center’s 'The Face Of Fashion' magazine was styled by Alice McCall and features model Mathilda Tolvanen in a backless McCall dress.

The Advertising Standards Board received complaints which claimed the ad was “ disappointing” and “disturbing” for its portrayal of an “underweight” and sexualized girl under 16 years of age.

The only problem is that Tolvanen is in fact 19 years of age and has been modelling for over three years with IMG models.

Fittingly, the advert was not found to breach any advertising codes.

alicemccall.com

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