Behind the scenes.

Words by

Kendell Bardenhagen

It's MBFWA which is basically like Christmas for the fash crowd. Except no one eats or sleeps and spends the whole week tipsy on champagne.

In celebration of this illustrious week, we've collaborated with REDKEN to give you a backstage look at MBFWA. First up is Ginger & Smart.

Iconic for its contemporary designs, Ginger & Smart has given us playful pleats and pretty tones for day two of MBFWA.

Romantic hairstyles balanced a flowing collection, with soft waves and delicate fringes sweeping off into middle parts. 

Execution proved to be key for the sisters behind the label, pulling off a stunning show.  


Hair Director: Richard Kavanagh
Photography: The Grey Attic

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