The best times of your life.

Words by

Veronica Jenkinson

Abrand launched in 2013 by Melbourne-based denim house Threebyone. It's all about great design, an impeccable fit and superior quality, creating a collection where originality meets timeless style.

This week they’ve reached a milestone, launching into all Glue stores nationwide.

With influences that come from the street as well as through art, music and photography, it’s no wonder they took to social media to celebrate the launch of their new collection.

They invited their biggest fans to collaborate with them on Instagram, sharing their interpretation of the Abrand philosophy, to win a trip to Bali and be the face of the campaign for the duration of summer. And what do people do when they get offered an opportunity like this? They go nuts, of course.

Everyone got pretty creative and brought the vibes, but only five girls were chosen and flown to Bali by Abrand to shoot the story. The campaign images were shot by Culture Machine and the key looks for the season are clearly distressed shorts for the festival goer and the high relaxed short for the beach babe. 

The new Abrand story is live in Glue store windows around the nation. The launch with Glue also coincides with the launch of Abrand’s new online store, so you can grab the new collection at the click of a button. Too easy.


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