05/11/2015
Her collection launches today.

Words by

Veronica Jenkinson

Target has been upping its style stakes recently, collaborating with the likes of Dion Lee and Danni Minogue through their Designers for Target program. But now it’s taking style to a whole new level, supporting emerging talent with Sydney University of Technology graduate Rachael Zheng.

Zheng is the first designer to kick off the brand’s Australian Stars program.

Target Managing Director, Stuart Machin said the retailer’s Australian Stars program officially recognises and celebrates home-grown talent, while offering high-end designs at affordable prices to Australians.

Just ask Zheng. The Sydney graduate was selected from a pool of 12 finalists who participated in the 2015 Virgin Australia Melbourne Fashion Festival National Graduate Showcase. The show is sponsored by Target and produced in conjunction with the Designers for Target program.

The Australian Stars program is all about harnessing great local talent, without leaving a hole in our wallets. And we love the sound of that.

Rachel Zheng for Target has a bit of a '70s poolside charm presented in 16-pieces, ideal for the coming summer.

The collection as described by Zheng, “is really chic, but it’s simple to wear and there’s a sort of ease about it.”

When designing the collection, her priorities were comfort and quality. “The quality and construction carried out with each individual item is fantastic. We have incorporated premium fabrications including linens, allowing quality garments to be made accessible.”

She also featured high-neck detailing, clean lines and relaxed tailoring, not to mention beautiful capes and a retro print she designed herself.

And if you were wondering how to wear the new collection, Zheng suggests the linen sleeveless vest. “It’s perfect for layering… it’s so versatile,” she says.

If vests aren’t your thing, “wear the sheer pieces over the colour pieces, just so a little colour pops through.” According to Zheng, it’s all about being confident. “Challenge yourself a little bit, push the boundaries a little bit, be brave.”

And if you’re a young designer that can picture their name on a Target collection, you’re in luck.

The Virgin Australia Melbourne Fashion Festival is inviting eligible graduates from around the country to apply for next year’s Showcase.

Twelve graduates that demonstrate a unique vision and excellence in innovation will be selected to take part in the Festival-produced runway presentation next March. Applications are open now and need to be submitted by November 23 via the VAMFF website.

The Rachael Zheng for Target womenswear collection is ranged between $29 and $79 and launches in 34 stores and online today.

target.com.au
vamff.com.au

Leave a comment

Related

We've come a long way since the old suit and tie.
Exploring the Fashion and Textiles collection.
The one that was held in a carpark.
The one where I outfit repeated.
Presented by Target and Supported by Fashion Journal.
The one where street style steps up.
The one where I tried (and failed) to look effortlessly cool.
A celebration of the strength and diversity of Australia's fashion industry.
Curious Birdy & S.Rush collaboration collection.
NB: some of these lessons were learned the hard way.
Really, really, ridiculously good-looking.
Celebrating bigger and better than ever.
It's all about our laid-back, unstuffy confidence.
Count on extraordinaire Dion Lee to deliver the goods.
Let us take a moment to reflect on the inspiring week that has been. In GIFs.
VAMFF comes to a close with Romance and Bush Magic.
Converse kicks on the runway? Thumbs up always.
The best part of fashion week.
We really, really wanted to reach out and feel the models (and yes we know how weird that sounds).
"I like the idea of how we as Australians are really in awe of everything that’s going on overseas, but really we take a...
"We looked at Japanese Bosozoku girls, which is an underground subculture of female biker gangs in Japan."
Live music on the catwalk and music to our ears.
"I guess I feel a bit, not like the underdog, but I am very different to everyone else here."
"Well it was quite interesting last year, the fire alarm was set off by a steamer and we all had to evacuate."
"Not for the fainthearted, but for today's fashionkilla."
'You are never going to see us do the same sort of thing or send the same thing down the runway."
"But this is the pinnacle, the most important award in the country."
Melbourne Fashion Festival off to a fiery start.
Not too busy to visit us Melbourne kids.
The future of Australian fashion is right here...
This is going to make for one jam-packed festival.
TOME, ètre cècile and Martin Grant are coming home for VAMFF.
A inside look into behind the scenes of VAMFF.
A cultural night out for the fashion lover.
Bringing the bush to the beach.
Angela Missoni talks about the history of the iconic Italian fashion house.
Fashion lovers can now earn their Missoni stripes for a fraction of the price.