31/08/2016
And it's not the first time.

Words by

Nikki Escalante

We can confidently say we’re no fan of this trend.

Following last month’s Zara v Tuesday Bassen fiasco, ASOS has been called out for allegedly stealing a design from independent Melbourne label, Hopeless Lingerie.

A side-by-side comparison was posted to Hopeless Lingerie’s twitter and Instagram accounts earlier this week, highlighting a striking resemblance between a Hopeless Lingerie set and a very similar Asos version. It was enough to gain instant social media attention.

The ASOS Here to Help account reassuringly tweeted back at Hopeless Lingerie:

“Here at ASOS HQ we take design infringements super seriously - we’ve passed this onto our legal team.”

Hopeless Lingerie responded explaining that ASOS had done a similar thing before, after which the said legal team had disregarded the complaint.

The retailer has since removed the lingerie set from the website.

Aside from the obvious concerns this raises around intellectual property, the most damaging aspect here appears to be the price. As a global retailer, Asos is able to sell its mass-produced 'Cally' set for $57, while Hopeless Lingerie's pieces will set you back $95 for the 'Darla' knickers and $79 for the 'Rosemary' bralette, both of which are handmade in Melbourne.

We don't need to mention the importance of shopping local. If you're into the set, you can shop the Darla knickers and the Rosemary bralette here.

hopelesslingerie.com

Leave a comment

Related

A look at the generation of local labels championing local production.
A gift for yourself this Christmas.
Got a passion for fashion... and law?
Because men want delicate lace lingerie in their lives too.
Luxe intimates and natural stone jewels.
The all round go-getter cuts ties with the lingerie giant.
Calling all uni students/fashion lovers/trend spotters/social media addicts.
More lacy inspiration for Valentine’s Day.
New lingerie label PALINDROME is pure luxury.
SJ Lingerie is saving Valentines Day.
Because it's Wednesday.
“If I’m super splurging, I’ll go into Dolce and get like, one glove.”
SJ Lingerie latest collections are dreamy, fierce and sexy!
This is going to be big.
The online retailer does it again.
Ditch the reindeer sweater this year.
As if we didn’t already have every ASOS item in our basket, they’ve gone and released their SS14 lookbook - and we LOVE it.
Get set to swoon ladies, as we show you SJ Lingerie.
The new ASOS WHITE collection has dropped. Hide the red wine.
Friends and ex-models Paloma Jonas and Whit­ney Brown are proudly fly­ing the flag for all the small busted women out there