Fashion lovers can now earn their Missoni stripes for a fraction of the price.

Words by

Brittany Stewart

While H&M has always lauded for its designer collaborations, we think a store closer to home has snuck under the radar. Target Australia, who have previously collaborated with Roberto Cavalli and Stella McCartney, announced this morning that Italian luxury label Missoni would be the latest to design a collection for the retail brand.

The bespoke 220-piece collection, which will no doubt heavily feature the label’s signature zig zag print, is believed to include everything from swimwear to homewares as well as fashion for men and women.

Available from October 8 in 60 stores nationwide and online, prices will range from $10 to $169. Creative director Angela Missoni will also visit Melbourne for the launch. 

With babywear and pet accessories also to appear in the collection, it seems the whole family (plus all your furnishings!) can join in on the zig zag fun.


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