London by name, London by nature.
The label's distinct British 'tude was heavy throughout yesterday's runway show at the MSFW: Hub. Drawing inspiration from classic British rock and roll, models walked to a live guitar, showcasing bold prints and clashing colours paired with a Union Jack backdrop.
The collection oozed cool factor. Think bright outerwear and loosely knotted ties. This was contrasted with a hint of sophistication in elements such as slimline blazers and crisp button-downs.
Bit of rock and roll glam for your afternoon, what more could you ask for?