18/06/2015
Watch this space.

Words by

Fashion Journal

One of the first talent agencies to tap into the uprise of bloggers, Digital Brand Architects, has continued to innovate.

The agency has announced the launch of its brand new platform, set to help bloggers launch their own labels without the help of third party companies. It's called Digital Brand Products (or DBP for short).

DBP will assist bloggers in launching fashion, food and lifestyle lines by offering financial and operational support, as well as expertise managing the product and brand-building process.

“We are building brands with talented and influential individuals across the fashion, food and lifestyle arenas, as well as identifying great products and product categories and connecting them with an online consumer, marketed primarily through digital channels,” said Daniel Landver, CEO of DBP.

“Our influencer partners have built great brands already with devoted and dedicated followers, and they have a voice and aesthetic they want to convey through product development. The biggest challenge is how to do that well. DBP solves that challenge through expertise in product development, manufacturing, ecommerce, merchandising and marketing.”

Three product lines are already in the pipeline for October, with an anticipated 10 new influencer brands to be released by the end of the year. 

Watch this space.

thedigitalbrandarchitects.com

Image via DBP blogger, Song of Style.

Leave a comment

Related

It seriously makes me question the term ‘influencer’.
The 'fashion trend' is dead. Instagram killed it.
It looks like a clutch and tracks nutritional value.
You better believe it's one of those times when mind = blown.
"At least I can take really awesome pics of my shoes..."
“Do you prefer ‘fashion victim’ or ‘ensemble-y challenged?’”
Help because we are freaking out right now.
The possibilities are endless.
A definitive guide to Adelaide's most Insta-worthy spots.
For those of you who share in this weird fascination.
Your favourite female mouse takes on fashion blogging.
Because it’s harder than it looks.
Follow these steps and you’ll officially be a blogger, just like everyone else.
LA does alright, if you do it right.
Choosing friends on regram probability, fame association, and comparative attractiveness.
Giving Sassy Girl a run for her money.
Who said you have to be good at art to be an artist?
The game according to Zachary The Label creative director, Effie Kats.
The street style is fierce in Sydney.
We're falling too hard and too deep.
Flat-laying is officially a sport.
Keep up to date with the best of #LFW with these Instagrammers.
Calling all uni students/fashion lovers/trend spotters/social media addicts.
Say hello to the non-model faces of Marc by Marc Jacobs 2015.
Rumy Neely has launched her own line, embodying her personal style.
It's not a ring, it's a Ringly
A company in the U.K have recreated Cher's electronic closet.
Benefit Cosmetics summoned beauty bloggers court - for being too sexy