Just Do It.

Words by

Veronica Jenkinson

You may not be old enough to remember it's gamechanging introduction to the shoe market, but you will definitely know the shoe.

It's been 20 years since Nike introduced the Air Max 95 and to celebrate, Nike designer Dylan Raasch has reworked the shoe exclusively for women. Meet the Nike Air Max 95 Ultra.

The new iteration is suitable for us gals to enjoy everyday life, while remaining as close to the original as possible. It serves up a lower profile with a sleeker look, and reworks the defining element of the Air Max 95: forefoot visible air. 

Given the new design is all about women, the forefoot and air-soles have been resized with a less-is-more approach. Nike has also used "no-sew films" to allow for reduced material, resulting in a thinner deisgn.

With reversed gradation, a clean white outsole and a change in visible air, the new Air Max 95 Ultra is similar to it's predecessor, but is without doubt its own shoe.

The Nike Sportswear Women’s Air Max 95 Ultra is available in two colourways, Original and Grape, and can be found on online and in select Nike Sportswear retailers.


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